Books
A Book by Praveen Maloo
Before the Word
Ancient India, AI, and the Language Between
What did a grammarian 2,500 years ago know about language that the most advanced AI systems are only now rediscovering?
Read more ↓A Book by Praveen Maloo
The Citation Economy
Why AI Already Has an Opinion of Your Brand, and How to Change It
Your brand may rank on Google and still disappear from the shortlist that AI creates. A practical guide to changing what AI systems say about your company.
Read more ↓Praveen Maloo
Before the Word
Ancient India, AI, and the Language Between
About the Book
More than 2,500 years ago, a grammarian named Pāṇini produced something the world had never seen: a complete, formal description of a language, precise enough to be a computer program, elegant enough to be considered sacred.
Before the Word traces the extraordinary parallel between Sanskrit philosophy and the architecture of artificial intelligence, two traditions separated by twenty-five centuries, both asking the same radical question: what is language before it becomes sound?
From Pāṇini's generative grammar to the transformer attention mechanism, from Bhartṛhari's sphoṭa theory to the embedding space of a large language model, from the four levels of Vāk to the layers of a neural network. This book argues these connections are not metaphorical. They are fundamental.
Visit Beforetheword.com“What did the ancient tradition know, and what have we forgotten, about the relationship between words, minds, and the world?”
Praveen Maloo
The Citation Economy
Why AI Already Has an Opinion of Your Brand, and How to Change It
About the Book
A buyer asks an answer engine for the best solution in their category. It names three companies. Yours is not one of them. No search impression appears, no click reaches your site, and no attribution shows up in your dashboard. Yet a shortlist has already formed.
The Citation Economy is a practical guide to understanding, and changing, what AI systems say about your company. It shows marketing, communications, content, and growth leaders how to diagnose their current visibility, strengthen the evidence AI systems encounter, and build an operating program around answer engine optimization.
Praveen Maloo explains how answer engines retrieve evidence, resolve entities, form narratives, and decide which companies to cite or recommend, then turns those mechanics into a practical operating system: platform-specific analysis, technical and content checklists, measurement frameworks, ownership models, and a step-by-step AEO playbook.
Visit Uncited.ai“Traditional SEO optimizes for ranking. AEO optimizes for being the answer.”
About the Author
Praveen Maloo grew up in India where he studied Sanskrit alongside mathematics. He has built technology companies in the United States, traveled through 170+ countries, speaks seven languages, and writes at the intersection of Indian philosophy, cognitive science, and artificial intelligence.